Ted Guice Fitness

`"Achieve optimum health, happiness & longevity in your best body ever!"`

Overview

Meet Palm Springs Personal Trainer, Coach, and nutrition counselor. Ted Guice has created a community on and offline with high levels of engagement. He aims to retire soon and dreams of monetizing his business online. I immediately recommended YouTube and Patreon, two revenue-generating platforms. Coaching Ted to bring his fans to his YouTube channel and Business profile for reviews has been invaluable.

When clients run with our advice, magic happens for their business and viewers.

My role

Digital Marketing Manager

collaborating with Videographer, Web Developer, & Community

Achievements:

90% class retention daily, achieving 100+ class participants during a volatile time in 2020.

Offered pride and glory as an opportunity to be featured on NBC Palm Springs by purchasing a G-Force T-shirt for a particular video recording event, increasing t-shirt sales by 60%, achieving high participation, and 15+ personal interview content.

Best of Palm Springs #1 Fitness Instructor 2022

NBC Palm Springs Feature 2020

NBC Palm Springs Unwrapped Feature Segment 2021

NBC Palm Springs Unwrapped Feature Segment 2022

YouTube Channel +1,500 organic subscribers within the first three months.

Strategy

YouTube Content, Monetization, Social Media Marketing, Copywriting, SEO, Marketing Operations, Content Development, Copywriting (Scripts), SEO, Graphic Design, Public Relations (NBC)

Audience Personas

Seniors
Morning risers
Disabled

Business Page

The official page serves as a crucial source for pertinent information, which is carefully filtered and curated for public relations approval. My primary role is to thoughtfully discern and select which posts from Ted Guice's personal page should be effectively marketed to resonate with the broader general fitness community. In addition, maintaining a professional matching logo across all platforms ensures brand consistency. I have linked the Instagram page to further enhance visibility, and I have actively joined over ten local, niche, and community-based Facebook groups. My initiatives aim to encourage engagement and increase participation among community members, while providing timely daily updates to keep everyone informed and connected.

G-Force Instagram

Ted primarily relied on his personal page for his interactions and engagements online. However, we made him quickly recognize the necessity of expanding his brand presence by leveraging each group he was a member of to maximize his reach and connect with a broader audience.

Facebook Group

G-Force is an intimate and supportive community group specifically designed for Ted Guice Fitness clients, known as G-Force. This unique platform aims to increase participation among members, fostering a sense of belonging and motivation. It serves as a dedicated space for inspiration, where individuals can share their success stories and encouragement. Additionally, members can expect daily updates that are provided in a timely manner, ensuring everyone is informed and engaged in their fitness journey.