Brand Marketer · Positioning, Pricing & Email
A brand is how it feels, what it costs, and what it says.
I get all three right for small business owners who are brilliant at what they make and would rather not think about how to sell it. For one photographer, that meant average orders went from $39 to $149.
RESULTS AT A GLANCE
01
Systems & AI · Revenue strategy
Took over marketing for a school-photography business managing 6 partner schools. Rebuilt pricing and packaging, removed a booking-fee barrier for families, and set up an AI-assisted inbox so client response time dropped from 7 days to under 24 hours.
$39 → $149
average order value
~25%
per school revenue growth
Selected work
How it feels, what it costs, what it says, four times over.
02
Paid ads · Local SEO
Launched Google Ads targeting HOA board directors and built a local SEO strategy from the ground up, backed by short-form social video. The campaign grew the customer base 300% in Year 1 and helped win a 365-home HOA contract at Marrakesh Country Club.
7 figure contact
Revenue growth, Year 1
364 homes
HOA contract won
03
Video & social · Community
Launched YouTube, TikTok, Instagram, and Facebook from zero. Wrote scripts, planned formats for vertical and horizontal video, and ran a 100+ attendee park activation for the client's Facebook community.
1,500+
YouTube subs in 3 months
60%
merch sales increase
04
Brand launch · E-commerce
Built and launched a Shopify store for a new DTC skincare and IPL brand, set up Amazon listings, shot product photography, and posted brand-building content daily to build a visual identity from scratch.
Day 1
store, listings & brand voice
About
Warm by nature. Sharp by habit.
I’m a brand marketer who connects how a brand looks and feels to how it sells. I’ve done it for national brands at an agency (LoveSac, Quench, Thairapy), on the sales floor at Athleta, and as a consultant for small businesses, where I owned positioning, pricing, email, and the results.
I’m easy to work with and quick to spot what’s off: a fabric that feels cheaper than the price, a message that doesn’t match the product, a fee that keeps customers away. Then I fix it.
I’m looking for an in-house brand marketing role at a company whose products I believe in.
Outside work, I’m vegan, I’ll make a strong case for plant-based eating to anyone who’ll listen, and I’d choose a night at the theatre over almost anything.
Palo Alto, CA - Available Hybrid or Remote
LinkedIn profile
Julieannewhitmore7@gmail.com