Maya Skincare
Skincare for the fierce and beautiful.Overview
Maya Skincare’s botanical line required a marketing campaign and go-to-market strategy to gather attention and build excitement to sell her new product line.
My Role:
Product Marketing, E-commerce Coordinator
Achievements:
Spearheaded the launch of a botanical skincare line, resulting in a 35% increase in e-commerce sales within the first quarter post-launch.
Developed and executed targeted marketing campaigns that enhanced brand visibility, driving a 50% growth in social media engagement and a 40% increase in website traffic over six months.
Collaborated with cross-functional teams to optimize product positioning, which contributed to achieving a 25% improvement in customer retention rates year-over-year.
Analyzed market trends and consumer feedback to inform product development, leading to the successful introduction of three new product lines that generated $1 million in revenue within the first year.
Managed a $250,000 annual marketing budget, achieving a 20% reduction in costs through strategic negotiations with vendors and streamlined marketing efforts.
Implemented data-driven strategies to enhance the e-commerce platform, resulting in a 15% decrease in cart abandonment rates and a 30% boost in overall conversion rates.
Established and maintained partnerships with key influencers in the skincare industry, facilitating campaigns that increased brand awareness and contributed to a 60% rise in user-generated content.
Designed and conducted A/B testing for marketing emails, improving open rates by 22% and click-through rates by 18% over a six-month period.
Strategic Approach
Content Development: This encompasses various essential elements, including Product Photography that beautifully showcases our offerings, detailed and captivating Product Descriptions that draw customers in, innovative Graphic Design that enhances visual appeal, and strategic Product Positioning that sets us apart in a competitive market. A customer-centric photoshoot captures the essence of our brand and resonates with our target audience.
Web Development: Create an engaging front page banner that captures attention immediately while featuring Product Suggestions like “People Also Bought” to facilitate purchasing decisions and enhance cross-selling opportunities.
Email Marketing: Effectively capture leads with compelling CTAs combined with industry-leading incentives. Engaging strategies such as “Subscribe to Spin the Wheel” can entice potential customers, alongside options like “Subscribe to our newsletter for exclusive access, discounts, and much more.”
Social Media Management: It is essential to embody the brand ethos, which celebrates strong, powerful lioness women who appreciate beauty and elegance. Communication should be direct, resonating deeply with our customers to foster engagement and loyalty.
Blog Posts: Utilize this platform to educate customers on the proper, step-by-step approach to completing a skincare routine, providing them with valuable information that not only informs but also empowers their skincare choices.