Digital Marketing Manager guiding small businesses through value-driven campaigns to spark demand.
Let’s find your secret sauce.
JWM Services
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Elevate your brand with my creative strategy services that combine innovation with strategic thinking. Let me help you craft a narrative that engages and influences your target audience effectively. Our creative strategy services are designed to align with your business objectives while fostering innovative thinking to propel your brand forward.
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Build a unique audience around your brand and it's voice to establish a friendly bond while gaining new customers.
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Automate customer relationship management by offering subscription incentives to advertise further and remind users what they left behind.
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Boost your search results while staying "top of mind". Share your industry-leading knowledge with your audience to let them know who's boss while reminding them you're available to help whenever they need it.
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At my core, I believe in crafting seamless and delightful user experiences that enhance customer satisfaction and drive business success.
Most Popular Tiers
Tier 1
$50/hr
Creative Strategy
✔ Initial Consultation:
Assess client goals and target audience.
Review current marketing strategies and online presence.
✔ Market Research:
Identify industry trends and competitor analysis.
Conduct audience segmentation to understand target demographics better.
✔ Website Audit: Our comprehensive analysis of your current website will leave no stone unturned. We will evaluate its design, user experience, SEO, and performance metrics, providing you with a complete picture of its strengths and areas for improvement. Actionable insights will be provided to improve functionality and search visibility, giving you confidence that your website is in good hands.Popular
Tier 2
$600
Social Media Management + Email Marketing
✔ Search Engine Optimization (SEO):
On-page SEO optimization improves website visibility on search engines. It involves keyword research, meta-tag optimization, and content suggestions to boost organic traffic.
✔ Social Media Management:
Creation and management of profiles on up to 5 key social media platforms (Facebook, Instagram, Threads, TikTok, X, LinkedIn, Pinterest). We will assist in optimizing profiles, providing initial content suggestions, and establishing a posting schedule.
✔ Content Creation:
Creation of targeted social media posts tailored for different platforms that align with the project goals. Development of a content calendar outlining topics and publishing schedule.
This includes uploading monthly materials of any kind, focusing on relevant topics that promote audience engagement and brand authority.
✔ Comprehensive Reporting:
An in-depth analysis report summarizing project outcomes and recommendations for future improvements.
✔ Visual Assets:
Custom graphics or infographics that support the project’s messaging can be utilized across various channels.
A video summary or teaser showcasing project highlights to enhance visibility and engagement.
✔ Training Materials:
Creation of user manuals or training guides that assist stakeholders in understanding and utilizing project tools or resources effectively.
✔ Feedback Mechanism:
Implement a survey or feedback form to gather insights from stakeholders post-project, facilitating ongoing improvement.
✔ Follow-Up Campaign:
Development of an email follow-up campaign to keep stakeholders informed and engaged after the project concludes.
✔ News Coverage:
Arranging press releases and media outreach to promote project achievements and increase visibility.
✔ Webinars or Workshops:Tier 3
$800
Digital Marketing Management
✔ Search Engine Optimization (SEO):
On-page SEO optimization to enhance your website's visibility on search engines. This includes keyword research, meta-tag optimization, and content recommendations to improve organic traffic.
✔ Social Media Management:
Creation and management of profiles on up to 3 key social media platforms (Facebook, Instagram, Threads, TikTok, X, LinkedIn, Pinterest). We will assist in optimizing profiles, providing initial content suggestions, and establishing a posting schedule.
✔ Content Creation:
Development of engaging content tailored to your audience.Development of a content calendar outlining topics and publishing schedule.
Creation of blog posts, social media content, and email newsletters. This includes one blog post monthly, focusing on relevant topics that promote audience engagement and brand authority.
✔ Monthly Reporting and Analytics:
Regular reporting on the performance of your website and social media channels. Key metrics will be analyzed to measure growth and adjust strategies effectively. Personalize your marketing package to your business’s unique needs.
Spark Package
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Digital Marketing Basic Package
The Digital Marketing Basic Package is designed to provide foundational digital marketing services for small to medium-sized businesses looking to establish or enhance their online presence. This basic package serves as a stepping stone for businesses seeking to build a solid digital marketing foundation and create lasting connections with their audience.
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Basic: $350 per month
Branding Fee: $250
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Basic Digital Marketing Package Deliverables
Website Audit: Comprehensive review of your current website to assess performance, usability, and SEO.
SEO Strategy: Development of a tailored search engine optimization plan, including keyword research, on-page optimization, and backlinks strategy.
Content Creation: Delivery of original blog posts or articles designed to engage your target audience and enhance SEO.
Social Media Management: Set up and management of selected social media platforms, including content scheduling and audience engagement.
Email Marketing: Creation and implementation of email campaigns, including design templates and list segmentation.
Analytics Reporting: Monthly reports summarizing key metrics, website traffic, and campaign performance to gauge effectiveness and inform adjustments.
Basic Graphic Design: Development of simple graphics for social media and website use, ensuring a cohesive visual identity.
By providing these deliverables, the Basic Digital Marketing Package aims to establish a strong foundation for your online presence and drive engagement.
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3-month Campaign
Elevate Package
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Digital Marketing Intermediate Package
The Digital Marketing Intermediate Package is designed for businesses looking to enhance their online presence and drive measurable results. This comprehensive offering includes targeted social media management, search engine optimization (SEO), content creation, and email marketing campaigns. It aims to strategically boost brand awareness, engage with the target audience, and increase website traffic. With a focus on analytics and reporting, clients can track their progress and make informed decisions to optimize their marketing efforts. This package serves as a vital component for businesses ready to take their digital marketing to the next level.
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600
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Intermediate Digital Marketing Package Deliverables
1. Social Media Management
Develop a content calendar for posting across key platforms such as Facebook, Instagram, and Twitter.
Create and schedule 15-20 engaging posts per month tailored to the target audience.
Monitor and respond to community interactions to foster engagement.
2. Search Engine Optimization (SEO)
Conduct a comprehensive website audit to identify SEO opportunities.
Implement on-page SEO strategies, including keyword optimization and meta tag adjustments.
Provide a monthly report on keyword rankings and organic traffic growth.
3. Email Marketing
Design and execute two email marketing campaigns per month.
Segment email lists to enhance targeting and improve open rates.
Analyze campaign performance and provide insights for future campaigns.
4. Content Creation
Produce 2 blog posts per month that align with the brand's voice and objectives.
Develop graphics and images to accompany blog content for enhanced engagement.
Optimize all content for SEO to drive traffic.
5. Pay-Per-Click Advertising (PPC)
Set up and manage Google Ads campaigns, including keyword research and ad copywriting.
Monitor ad performance and make adjustments to improve ROI.
Provide a bi-weekly performance report outlining key metrics and insights.
6. Analytics and Reporting
Implement tracking tools such as Google Analytics to measure website performance.
Provide a comprehensive monthly performance report that includes insights from all channels.
Adjust strategies based on data analysis to optimize marketing efforts.
7. Strategy Consultation
Offer bi-monthly strategy meetings to assess progress and align on future initiatives.
Provide recommendations for continual improvement based on market trends and performance data.
This package is designed to enhance brand visibility, increase engagement, and drive conversions through a multi-faceted approach to digital marketing.
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3-month commitment
Momentum Package
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Advanced Digital Marketing Management Package
Unlock the full potential of your business with our Advanced Digital Marketing Management Package. Designed for businesses that aspire to elevate their online presence, this package offers a comprehensive solution to meet your marketing needs.
Why Choose Me:
I bring a positive attitude wealth of experience and a passion for helping businesses succeed. I focus on measurable results, ensuring that every dollar spent contributes to your growth. By opting for the Advanced Package, you'll benefit from a proactive approach and 24/7 support, allowing you to focus on what you do best—running your business.
Are you ready to take your digital marketing to the next level? Let me help you achieve your goals and drive real results.
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$800 per month
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Advanced Digital Marketing Package Deliverables
1. Comprehensive Digital Marketing Strategy Document
A tailored strategy that outlines goals, target audience, key performance indicators (KPIs), and tactical recommendations across various digital channels.2. Search Engine Optimization (SEO) Services
Keyword research and analysis
On-page optimization for up to 20 web pages
Technical SEO audit and implementation
Monthly performance reporting
3. Pay-Per-Click (PPC) Advertising Management
Setup of Google Ads and Bing Ads campaigns
Ongoing keyword optimization
Ad copywriting for multiple ad variations
Monthly performance reports with data analysis
4. Social Media Marketing
Strategy development for up to 3 platforms
Content calendar creation and management
Design and scheduling of posts (8-12 posts per month)
Monthly engagement tracking and performance metrics
5. Email Marketing
List segmentation and management
Design and development of email campaigns (up to 4 per month)
A/B testing of subject lines and content
Monthly reporting on open rates, click-through rates, and conversions
6. Content Creation and Marketing
Development of 4 blog posts or articles, optimized for SEO
Social media promotion for each piece of content
Monthly content performance analytics
7. Analytics and Reporting
Monthly reports summarizing performance across all channels
Insights and recommendations for improvement
Quarterly strategy review meetings
8. Conversion Rate Optimization (CRO)
Analysis of website user behavior
Recommendations for landing page improvements
A/B testing for key conversion pages
9. Online Reputation Management
Monitoring online reviews and mentions
Regular report on brand sentiment
Strategies for improving brand image and customer feedback
10. Training and Support
Monthly Q&A sessions on digital marketing best practices
This advanced package aims to provide a holistic approach to digital marketing, allowing businesses to maximize their online presence and achieve their marketing goals effectively.
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Yearly Marketing Plan
6- month commitment
Share memorable messages with the art of storytelling.
From a young age, I expressed a passion for the performing arts.
Art is an invitation to look, listen, and take inventory of the world surrounding us.
People only remember what they care about, so you must make it memorable.
Attention spans are shrinking, but brand loyalty is eroding.
You can engage your audience with stories that speak to them. They'll be easier to recall if they’re both exciting and meaningful.
Think of it this way - If your audience will not feel the emotion or understand your story, then why put on the show?
The same goes for marketing: if the content doesn’t meet the client’s need or focuses on the appropriate audience, why write it?
We bond most with messages that share the human element of emotion.
Business thrives off transparency.
Pushy marketing is no longer.
Let viewers into your world to feel your brand’s human side. Transparency is about being open and honest about running your business. Social Media creates the space for small businesses to organically connect with their customers, all while staying top of mind.
Authentic moments provide a sense of accountability and unite people to share and become a community.
I help businesses find the story in their data.
Everyone’s customer journey is different, and it’s a marketer’s job to read between the lines of the bigger story and understand them. Great businesses listen to their customers, but the data is not always black and white. A measurement plan matched with visualizations and insights will set the scene for the story to evolve.